Article syndication or article submission, as it is popularly known, is a process of creating search engine optimized articles that are published on article submission directories/websites to create traffic and back-links for the business.
Article submission services are effective because they provide both quantity and quality to the business, and the whole SEO operation. When you produce a well-crafted article and submit it to quality article submission websites, you are not only taking care of the quality aspect of the process, but are also working to generate as much back-links as you can.
Back-links are generated in different ways. You can put the links in the article body, which some but not a lot of websites allow or you can put it in the author resource box where you give a brief introduction of yourself and of your business, and this is generally accepted by all top article submission websites.
You also have a chance of generating quality back-links if your article gets republished on another website. Article submission directories are crawled by webmasters and regular users both. If a webmaster or a blogger is looking for a particular piece of information and your article provides that, they can get your article republished on their own website or blog. This way, you are getting quality back-links from other websites too.
Search engines place great value on back-links that are coming from other quality websites that are not your own. Submitting high quality articles also enables you to put your stuff out there where people are already looking for information. So, instead of you waiting for the right people to see what you've got, you can take a proactive approach and publish what you want to say in a directory where people are already waiting for accurate, thorough and updated information.
When it comes to routing relevant traffic to your website, very few SEO techniques work as effectively as article submission does. When people want to search information on a search engine, it routes all kinds of traffic to your website whether it is relevant or not. Of course it is relevant most of the time, but the traffic you get to your website from a high quality article directory is the most relevant that you can get.
Another great way how article submission services help improving SEO is that they allow you to target keywords that will lead traffic to the internal pages of your website. Many article directories allow up to two links in the author bio box, and you can decide whether you want visitors looking at internal pages of your website if those contain substantial content.
These are just some of the many ways in which article submission services can help you improve your search engine rankings. To make the most of it just remember to create content that can provide worthwhile and reliable information to the visitor. Remember, it is not only search engine rankings at stake, but your credibility as an industry expert too; keep both intact.
Hiring an expert article submission service can help you achieve this enviable goal with least bit of effort and with no hassle at all.
Article Source: http://EzineArticles.com/?expert=Rana_Adnan_Mushtaq
Article Source: http://EzineArticles.com/7159070
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