What Is Link Building:
If you are an entrepreneur learning about SEO, then link building is something that you will want to learn about as it will help with search rankings. A link building campaign should be a day to day discipline for any entrepreneur that is interested in driving more traffic to their website. You need to look at links as little votes and not all votes are created equal in the eyes of the search engines. So these tips for most entrepreneurs can educate you on the concepts of getting back links. The number of and the importance of the links on your website will help to determine the rank of your site in the search engines like Bing or Google. Likewise, the page rank of the site that is linking to you is also a important factor. The quality of the links pointing at your site is based on page rank, thus links with high authority take priority over quantity. The links also help in SERPs or search engine results page rankings which can help you to achieve higher rankings and more traffic to your site.
Paid Links Or Free, That Is The Question:
In my opinion, you should avoid getting paid links. These are also known as link farms and they can do more harm to your rankings than good. Moreover, these paid links might be coming from "bad neighborhoods" which might get de-indexed from the search engines, a gigantic nightmare for the internet marketer. Why waste the time and money in getting low quality links when you could be focusing on getting high authority links. Most SEO entrepreneurs take the time to study their markets and in this process you can discover new potential link opportunities.
There are exceptional tools like Market Samurai, Yahoo Site Explorer and many others; than can show you who is linking to whom within your market. You could do an analysis of this or hire someone to do it for you. Once you've discovered what the link opportunities are the question becomes what is the process of linking? Well no different than real life (you remember, the face to face handshake world of old), you need to get out and become a part of your community. No worries, you can still hide behind the computer if you want to. What's needed is some type of reaching out which can consist of the following:
· Making intelligent comments on other people's blogs and including a link back to your site.
· Participating in forums, where you can add value to the conversation and supply a link in your profile box.
· Asking people i.e. webmasters for links.
· Syndicating good content that includes a link back to your site, i.e. article or video submission.
· Outsourcing these tasks to a reputable company.
Various Links:
When you are learning about SEO as an online entrepreneur, you will want to learn about linking or link bait. There are different types of links and all have different uses. The first one is the reciprocal link. If two sites exchange their links, this is known as reciprocal linking. Two way links or reciprocal linking tends to get discounted in the eyes of the search engines like Google. Most search engines perceive reciprocal links as some type of trade or barter system, so these links don't carry as much value as one way links.
Conversely, a one-way or an in-bound link is when one site is connected to another site with the help of a link, but does not receive a link in return. A one way link to your site is always better than a two way link or reciprocal link. It takes some time to create a reciprocal link. The webmaster will simply search the Internet for relevant sites that can trade the links from his site. After they have received a list of suitable sites, an E-mail will be sent to the webmasters. The mail will be sent with a request to exchange links with the site. Don't pass up a reciprocal link especially if it's from a high authority site, but remember one way links tend to have more weight or so called "link juice" for increasing ranking.
So what is the key to building good links? Try to become a part of the conversation within your industry and get other high authority sites within your industry to link back to you. Let us know if you have an SEO strategy question that we can answer for you. Until then, happy linking!
Jim Jinright is a former investment banker and marketer who has worked extensively with Fortune 500 companies on their marketing and advertising. A serial entrepreneur, Jinright has worked on numerous start ups, joint ventures, product launches and turn around ventures in the CPG, advertising, retail, investment banking, financial, real estate, insurance and alternative energy sectors. Jinright enjoys working with entrepreneurs on creating global niche markets and IP commercialization strategies utilizing SEO online and other marketing techniques. Jinright is married with three children and lives in Flower Mound, TX USA. You can learn more about this author at http://jimjinright.info
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