Ranking your website in the search engines does not have to be a complex, tedious endeavor. With this simple SEO strategy, you can very easily promote your site to the top of the search results. Successful link building today is more about relevancy and variety. Relevancy in the link building world means getting links from websites that are in the same niche as you and variety means getting links from many different sites in your niche as possible.
Contextual links simply mean backlinks that are within the body of the page and content not in the comment section (blogs). These types of links are usually in the form of clickable words or otherwise known as anchor text. It's very important to diversify your anchor text to look as natural as possible in the search engines. You have to use keyword research tools and come up with a list of related keywords that get traffic and use as many different anchor texts as possible. It is also very important to use "click here", "Visit", and many other variations to add to the uniqueness of your anchor texts.
The days of blasting thousands of unrelated backlinks to a site to gain top positions in the search engines are over. As a matter of fact many people were penalized after the penguin update for having unrelated and spammy backlinks to their site. There are many link building methods that will give you fast results but they don't last. You need to focus on building links that will last and be considered valuable over time.
Contextual links are great because they naturally help you drive high quality traffic to your site. People will naturally click links which are directly in the content of the page. Your site will also benefit from these links and move up in the search engines. You can also save big money by getting organic traffic compared to paid traffic. Another benefit of these links is that you will not be on a page with 500 other links. Contextual links usually have very low outbound links. This means that your links will pack more of a punch in the eyes of Google.
You have to give Google and other search engines what they want. Which is high quality non spammy related backlinks. This is what will protect you from the next updates that are coming and also give you the quality traffic that your site needs.
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