Although there are many different ways to promote your coaching programs in the online arena, nothing beats the benefits that SEO article writing can offer. As you're basically selling information, the best way for you to create awareness is through content distribution. Writing SEO articles will not only help you boost your page ranking, it will also help you show off your expertise in your niche.
The good thing about this endeavor is that it's something that you can learn and master in no time at all. In fact, all you need to do is to follow these steps and you'll be just fine:
1. Get a good keyword tracker. The first step is doing keyword research. The goal here is to identify the most searched terms in your chosen niche and afterwards, decide as to which ones you're going to target. Getting a reliable keyword tracker or keyword suggestion tool will surely help. You would want to go with those keywords that are extremely profitable but not that highly competitive. Of course, you need to make sure that they're closely related to your coaching programs so you can easily attract qualified traffic.
2. Choose your topics. Take your chosen keywords into consideration when choosing the topics for your articles. As much as possible, write about the latest issues in your niche. Also, try harder to come up with how-to or tips list type of articles. You'll surely be able to easily earn the trust and respect of your target audience if you're always telling them the best things to do when faced with certain problems or if you always help them realize their goals.
3. Write your titles. Always start with your chosen keywords when writing your titles. Remember, you only have a couple of seconds to tell your readers what your article is all about so take advantage of it. For example, instead of using this title "5 simple ways on how you can master the ropes of list building" you can use this one "List Building: 5 Ways to Master the Process."
4. Write your articles. You can forget about SEO and keyword usage when writing your articles instead, focus on making your copies reader-friendly and very informative. Load them up with useful information and ensure that they read very well. Make them scannable by using several short paragraphs and by using subheadings. Also, it will help if you write them using conversational tone and simple terms.
5. Optimize your articles. Once you're done putting your all ideas into writing, the next step is to make your articles search engine-friendly. Start by placing your main keyword on your introduction (preferably within the first 90 characters), on each of your number list or paragraph, and on the last sentence of your articles. In order to avoid exceeding the acceptable keyword density, use your main keyword and your secondary keywords just once for every 50 words.
By the way, do you want to learn more about article marketing? If so, download my proprietary training here: article marketing guide.
Or do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products?
If so, download free training here: How to Sell Coaching
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
Article Source: http://EzineArticles.com/7034160
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